Notes from First Keynote at Bbworld09

Michael Chasen
Welcomes the Angel Community
Over 2000 people here representing 45 countries
“Bb will be listening” at this conference.

SPEAKER: Seth Godden, author of “Tribes” – Ways and Ideas about how people come together. It’s about change.

Share some ideas about the way change spreads
Joel Spolsky leads small company in New York competes against Microsoft
He runs a tribe!

Education – where it is today?
Ford in the 1920’s – how to build a system; put systems in place
Andrew Carnegie – we will “run” out of factory workers
Invented school to train people to be compliant and to “buy” stuff as in, be consumers
Mass merchandising and mass marketing
Same mindset to the schools
We think this is the only way to do schools

Higher Education needs to step up to something different
Compliance doesn’t work to create value.
Our goal is to create value. We don’t need a TV mindset.
Creating a movement…who is going to lead us? Who else is going there?
Tribal behavior – hundreds of thousands of years it has existed.
Tribes Ascending – they have been:
1) Religious
2) Work
3) Community
4) Academy

People are looking for leaders, models, people to follow.
We all want to be connected and insiders
Basic human need is to be apart of something
Finding people who want to connect with each other
Insiders versus outsiders – your job when trying to make a change, is not about the mob/crowd. Rather, how do I find the tribe who wants to make change?
Tribes matter – bigger than word of mouth

Dean – created “Group One Hundred” – the minute it was limited, it oversubscribed.

Decide to lead!
Kiva – most successful online charity in the world – loans that change lives

Dynamics of tribal behavior
Factories are dead – which includes the learning institutions
Telling people what to do – it doesn’t work so well.
What works is the network, influence, tribal leadership, to be able to create a movement.
Connecting people and taking them where they want to go.

Garr Reynolds – Zen Presentations – Used network and people to sell his book.
Become a “rock star” to a tiny group of people
Triathlons – it’s a tribe mentality because they could all do the event alone

Making change is now called Tribal Leadership
That’s what we do for a living…we make change
What lengths are you willing to go? Tattoo the back of your neck with it?
Movements start with the “committed”

How to create a tribe?
Create a “mindset”
An amplified “positive deviant” – give them a platform

Etsy.com – helping people who want to do crafts for a living

.You don’t need to convert anyone – you just need a few good fans who care - they will spread the word

The Kindle has no “social networking” tools available – that’s a problem for “connecting” with others

Not everyone is going to follow. You don’t need everyone.
Show up and lead.
It’s tempting to go to the median of the curve. Don’t go there.

Heretics – the only tactic available
Every successful tribe has been run by a heretic!
Someone who dared to stand up for something different.

They burned “Joan of Arc” at the stake -- they don’t burn people like that anymore!

“The market for something to believe in, is infinite”

You can lead; Leadership = marketing
1) Challenge the status quo
2) Create a culture that stands for something – are you inside or outside this tribe?
3) Curiosity – always asking why or why not
4) Charisma
5) Communicate (not just down) – communicate in all directions
6) Connecting
7) Commit
8) Create meaning
9) Make a difference
10) Be noticed and have the rest of the tribe feel noticed – they matter

There are lots of free tools out there – that’s not what limits you: Choose to lead!

Inspire you to be inspiring

4v2 – Doing it to people? Fail; Doing it for people? Success

Where’s your tribe?

The obligation? Create a movement!